Joule’s Brewery, with its brewing heritage stretching back as early as the 16th century, is making bold strides into the 21st-century craft beer scene. Following the phenomenal success of their hazy beer range launched last year, Joule’s is proud to introduce its latest innovation: Daydream, a cold craft Super Session IPA that’s as refreshing as it is exciting.
With an ABV that’s light and accessible, at 2.8%, Daydream delivers big on flavour, combining a balanced malt backbone with vibrant lime and grapefruit notes. The result is a bright, lively beer with a crisp, dry finish that leaves a clean aftertaste, making it the perfect choice for any occasion.
“Daydream is all about bringing a lighter, brighter start to the year,” says Georgia Charlton-Briggs, Joule’s Brand Manager. “We wanted to create a beer that proves low ABV doesn’t mean low flavour. Daydream is full of character, refreshing, and is of course, super Sessionable —a beer that anyone can enjoy at any time.”
This release marks an exciting step for Joule’s as the brewery continues to push boundaries. While maintaining its steadfast dedication to cask ales and a celebrated range of rotational seasonal beers, Joule’s has embraced experimentation through its Cold Beer Line offering beer enthusiasts fresh and innovative flavours. The launch of Daydream signals a growing commitment to the craft beer movement, bringing Joule’s rich heritage into alignment with modern tastes and trends.
In addition to its standout flavour, Daydream comes with another reason to celebrate: it’s price. At just £3.50 a pint in all Joule’s pubs, this affordable delight ensures that craft beer remains accessible to everyone, offering exceptional quality at an unbeatable value.
The brewery’s focus on innovation hasn’t come at the expense of tradition. Joule’s remains dedicated to its roots, producing high-quality ales while continuing to evolve and surprise beer lovers across Shropshire, Staffordshire, Cheshire and Wales.