Running a successful pub tenancy isn’t just about great beer—it’s about creating a space where the community comes together. At Joule’s Brewery, we believe every pub landlord should create a welcoming space where locals feel at home. Pubs are the heart of the community, bringing people together and creating lasting memories.
If you’re considering running your own pub with Joule’s Brewery, here’s how you can make your venue the heartbeat of your community with engaging pub events.
Why Community Events Matter
Hosting regular pub events is one of the best ways to increase footfall, build customer loyalty, and boost revenue. A well-planned event not only attracts new pub customers but also keeps your regulars coming back. Whether it’s live music, pub quiz nights, or beer tasting events, these experiences make your pub stand out.
Types of Community Events to Host
Live Music Nights
Partner with local musicians to bring high-quality live entertainment to your pub. Open mic nights and acoustic sessions create a fantastic atmosphere, attracting music lovers and new customers.
Pub Quiz Nights
A pub quiz night is a classic way to engage customers. It encourages friendly competition and keeps your customers entertained. Offering exciting prizes helps boost participation. To strengthen community ties, consider hosting charity quiz nights to support local causes.
Beer & Food Pairing Events
As part of the Joule’s Brewery pub tenancy, why not showcase our handcrafted ales with a beer and food pairing event? Work with your chef to create a menu that perfectly complements our range of beers, giving guests a unique tasting experience.
Charity & Fundraising Events
Supporting local charities strengthens your pub’s reputation as a valued part of the community. Charity auctions, sponsored challenges, and fundraising nights encourage community engagement and goodwill.
Seasonal & Annual Events
From Oktoberfest celebrations to bank holiday pub events, themed nights inject excitement into your venue. Tap into local traditions and create experiences that keep customers coming back.
Marketing Your Pub Events for Maximum Reach
Social Media Promotion
Promote your pub events on Facebook and Instagram with engaging posts, event pages, and countdowns. Behind-the-scenes teasers and live updates generate excitement and increase attendance.
Email Marketing
Build a mailing list of loyal pub customers and send them exclusive invitations. Personalised messages boost engagement and create a sense of exclusivity.
In-Pub Promotion
Use chalkboards, A-boards, and posters to remind customers about upcoming events. These traditional methods work alongside digital marketing to maximise visibility.