Choosing to run a pub with Joule’s Brewery means you’re not just working with a brewery — you’re joining a community dedicated to your success.

As a small brewery with a dedicated team, we pride ourselves on the strong relationships we build with our tenants.

Here’s a breakdown of the support you can expect when you join the Joule’s family:

Hands-On Support from your Brand Operations Manager

You’ll receive dedicated guidance from your Brand Operations Manager. With monthly visits tailored to your needs, your Brand Operations Manager will help you:

Identify challenges and find solutions.
Celebrate successes and strategize for growth.
Explore new opportunities to develop your business.
Whether you prefer a formal meeting or an informal chat, your Brand Operations Manager is there to ensure you’re supported every step of the way.

A Unique Beer Range

Joule’s Brewery offers a unique selection of beers, crafted with care by our brewers. Each pint is brewed to be fresh, full of flavour, and exclusive to Joule’s Taphouses.

Green Monkey English Craft Lager: Our cold craft beer, brewed according to the German purity law of Reinheitsgebot, ensuring brewery-fresh quality without pasteurisation or artificial carbonation.

Core Cask Range: Citra Blonde, Pale Ale and Slumbering Monk. These are timeless classics brewed with precision.

Monthly Seasonals & Batch Beers: We offer two rotating cask lines, our seasonal line, featuring expertly crafted, flavourful beers, and our batch line, where our brewers experiment with exciting new flavours and styles.

Two Rotating Cold Craft Lines: We have two rotating keg ale lines, a hazy beer line and an IPA line – exciting new options that showcase our latest developments in cold beer.

We believe in collaboration. Our brewers welcome ideas and feedback from our tenants and their customers, ensuring our beers evolve to meet the preferences of the people who enjoy them the most. This partnership means every pint reflects the community we serve.

Head Office Support

Our Commercial Team is always just a call away. From handling weekly orders to addressing queries, they ensure smooth day-to-day operations.

Tailored Marketing Support

Every pub is unique, and so is our marketing support. Working with your Brand Operations Manager, you’ll have access to a tailored marketing pot for initiatives like:

  • Menu development, design, and printing.
  • Bespoke offers designed specifically for your pub.
  • Event and trade builder promotions and marketing materials.

Additionally, we run regular promotions across all Joule’s Taphouses. From events support to vouchers and stampcard promotions, and even some exciting seasonal related offers, like our Joule’s Oktoberfest or our annual T-shirt promotion each summer!

Free Branded Merchandise

Your pub will be stocked with free branded glassware, bar runners, bar towels, and drip mats to enhance your bar’s presentation at no extra cost.

Cellar Support

Through our partnership with Molson Coors, you’ll benefit from their dedicated team of cellar engineers. They’ll ensure your beer setup runs smoothly, delivering the perfect pint every time.

Brewery Tour Experiences

We offer an annual Brewery Tour or Taphouse Tour for you and your customers. This is a great experience for new drinkers to Joule’s, or seasoned fans! Offering a behind-the-scenes look at how our beers are created and a chance to sample at will.

 

Training Opportunities

Success begins with preparation. We provide:

  • Tenant Training: Covering everything from cellar and beer training to food development and financial planning, all tailored to you.
  • Team Training: Empowering your staff with skills like cellar management and beer serving.
  • Brewery Tours for Teams: Let your staff experience the Joule’s story first-hand to enhance their knowledge and pride.
Building Connections with Fellow Tenants

The Joule’s estate is a very supportive network, we encourage tenants to connect, share advice, and recommend trusted suppliers. The Brewery hosts various functions to aid this, including awards nights and hosted evenings at pubs.

At Joule’s Brewery, we believe that your success is our success. From personalised support to exceptional beers and comprehensive training, we’re here to help you build a thriving pub business.