Shropshire-based brewery Joule's were awarded the title of 'Best Brewing Pub Company' at the recent Publican Awards held in London.  The event is the highlight of the industry calendar with many famous names turnung out to celebrate the annual awards ceremony.

Shropshire based Joule’s Brewery are delighted to announce that they won the prestigious award ‘Best Brewing Pub Company’ at the Publican Awards evening at  the Grosvenor Hotel, Park Lane, London.

The judges were impressed with the big idea that sits at the heart of how Joule’s does business: what the company calls a ‘community of interest’.  Joule’s is a relatively new business compared to most of its industry colleagues and a small company in relation to the finalists put forward for the awards. Joule’s was described as a small pub company having a brewery retro-fitted in 2010, recreating the traditional family brewery model that disappeared when the original Joule’s Brewery was closed in the 1974, after two centuries as a local favourite.

All of Joule’s 40 pubs are owned freehold by the company and tenanted.  The business model is essentially a franchise operation, where publicans have freedom to run their own business, but have close support from head office, all tied together with a tightly defined and executed brand, which is controlled by the Brewery.

Trudie from Joule’s commented, “this has been an extremely anxious time for us all as the judging process has involved a number of visits to our brewery and pub estate, with the final part of the process being faced with a judging panel.  We are all so delighted with this award, and are all very proud to be part of a great team.  Our relationships with ours pubs is wonderful.  All our tenants are entrepreneurs and it’s a pleasure to work with them all.  I’m sure we will be on a high for quite some time.  It was an extremely proud moment to receive this award on behalf of the business amongst so many well know national businesses.”

Joule’s have many more projects planned; a craft cold beer seasonal range will be launch in the summer to complement their craft brewed lager Green Monkey, and a very exciting ongoing cask seasonal portfolio, which has become tremendously popular in the Joule’s Heartland and beyond.  There are also two substantial renovation projects in place, with the exciting re-opening of the New Inn, Newport, a Tap house relatively close to the Brewery and the Prince of Wales, Congleton later in the year.

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