JOULE'S, THE FIRST SHROPSHIRE BREWERY TO ESTABLISH ITSELF IN A BIRMINGHAM POSTCODE

The festive season sees the re-opening of the BOLDMERE TAP in Sutton Coldfield., with its doors being opened to the public on Thursday 18th December.  The pub acquired by Shropshire based Joule’s Brewery earlier this year, will become their FLAGSHIP Tap House in the region, the first to bear the Birmingham postcode.

Over the past few months a team of dedicated Joule’s craftsmen have been carefully restoring the ‘Boldmere Tap’ to encapsulating everything that is great about the English pub.  Coupling freshly prepared home cooked favourites with a high quality bar offering, Joule’s aim to deliver the magic that can be seen throughout the rest of their tap estate across Shropshire, Staffordshire & Cheshire.

 

Bringing a taste of Shropshire into Birmingham, the ‘Flagship’ Tap House will be showcasing Joule’s renowned range of fine ales, including Joule’s Pale Ale, Blonde & Slumbering Monk as well as the seasonal collection and their latest craft lager creation, Green Monkey.

 

Trudie Meredith, Marketing Controller for Joule’s commented, ‘The Brewery has given the Boldmere Tap a charming and magical touch of Joule’s heritage, carrying an array of Joule’s memorabilia and local charm with  a great deal of sympathy for its historical traditional heritage and village background and we intend to put our Joule’s stamp on the building. Attention to detail, when carrying out such a big refurbishment project such as this is paramount; creating a warm, cosy and friendly atmosphere.  The Boldmere Tap will be a pure ‘real ale’ pub, a bit old fashioned, but in a really good way – just our kind of pub,’

 

Dave & Lorraine, Landlord & Landlady of the Boldmere commented, ‘we are both delighted to be coming back to the beautifully restored pub; we have many new friends and feel we now have an extended family in the village.  The pub has such a local, friendly atmosphere and we endeavour to keep it that way for the people of Boldmere.  Sunday lunches have always been a success and we will be continuing with this tradition and will also be serving up genuine home cooked food during the week, using fresh locally sourced produce to ensure a quality menu at affordable prices.

 

The flagship Tap will also carry a Joule’s twist, with an ‘Old Curiosity Shop’ theme. The Tap House will display an interesting and historic collection of old beer bottles.  The collection is underway, but the brewery are inviting customers and locals to ‘bring a bottle’ on the night of the opening and the pub will exchange your old beer bottle for a FREE pint of Joule’s Ale.

 

The Boldmere Tap will form part of a Tap Estate of 20 beautifully restored Joule’s Houses across the Brewery’s heartland.

 

 

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