JOULE'S OPENS THE WHITE LION WEM, IN TIME FOR THE WORLD CUP

Joule’s brewery re-opened the doors of the White Lion, Wem last week, following a sympathetic and extensive restoration project over the last few months.  The White Lion was one of the first purchases, in a number of acquisitions last summer from Punch.

The White Lion sits on the High Street in Wem, opposite The Castle already owned by Joule’s.  Steve Nuttall, Development Director ‘We think of the north Shropshire towns of Market Drayton, Whitchurch and Wem as being home towns for us, and we already have a Joule’s Tap house in Wem.  We were very keen to invest in Wem and think whilst it’s a small town it has a great future; it is very attractive, has a great brewing heritage and is growing in popularity.  The Castle is doing well with local landlords Richard and Dee and with the pub directly opposite we want to ensure it survives and compliments The Castle.

 

The White Lion dates back to the mid 19th century, it is an important pub on the high street and has traditionally been one of the busiest pubs in the town.  Joule’s has invested in the freehold and has given the pub a new lease of life and has become one of their sponsored pubs.  Chris Nicholson, Development Manager explains ‘Our sponsored pubs are different to the Taps, which are brewery flagship pubs. With our sponsored pubs we look to back local entrepreneurs to run the pub very much in their own format, whereas the tap houses are our format.  Our role for the sponsored pubs is to be in the background as support.’

 

Malcolm Davies, new Landlord of the White Lion added, ‘both Angela & myself are delighted to have been given the opportunity to become Managers of this great community pub, we are both from Wem and are already part of this great community. We have seen and watched with excitement, the careful restoration of the pub over the last few months and it’s great to be supported by a local brewery, rather than a big national pub company. Our immediate attention is on The World Cup, and we hope to have a traditional bar snack offering in place by then end of July.   We look forward to welcoming customers back into our pub.

 

 

Trudie Meredith Marketing Manager ‘We were very keen to acquire the White Lion, too many pubs are closing and The White Lion is a landmark pub on the High Street.  We are delighted that the pub has re-opened just in time for the World Cup.’

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