Joule's Brewery Prepares for World Cup With Opening of The White Lion, Wem
11.04.14

Joule’s brewery has today announced that the re-opening is now in sight for the White Lion, Wem, following a sympathetic and extensive restoration over the last few months.  The White Lion was one of the first purchases, in a number of acquisitions last summer from Punch.

 

The White Lion sits on the High Street in Wem, opposite The Castle already owned by Joule’s.  Steve Nuttall, Development Director ‘We think of the north Shropshire towns of Market Drayton, Whitchurch and Wem as being home towns for us, and we already have a Joule’s Tap house in Wem.  We were very keen to invest in Wem and think whilst it’s a small town it has a great future; it is very attractive, has a great brewing heritage and is growing in popularity.  The Castle is doing well with local landlords Richard and Dee and with the pub directly opposite we want to ensure it survives and compliments The Castle.

The White Lion dates back to the mid 19th century, it is an important pub on the high street and has traditionally been one of the busiest pubs in the town.  Joule’s has invested in the freehold and is giving the pub a new lease of life and it will be one of their sponsored pubs.  Chris Nicholson, Development Manager explains ‘Our sponsored pubs are different to the Taps, which are brewery flagship pubs. With our sponsored pubs we look to back local entrepreneurs to run the pub very much in their own format, whereas the tap houses are our format.  Our role for the sponsored pubs is to be in the background as support.’

Richard Lear of The Castle; ‘Wem has always been a big supporter of Shropshire breweries, the Castle even backs on to an old brewery.  Joule’s is the most local to us now and my customers really enjoy the beer and the local story, so it’s great news that another pub is in local brewery hands, rather than a big national pub company.  It is a really good news story for local business and local people.  I also think it’s good for Wem. I am born and bred here and to see investment in the town, especially the high street keeps the town alive.  With new development around the town, Wem is becoming an important centre once again.

 

Trudie Meredith Marketing Manager ‘We were keen to acquire the White Lion, too many pubs are closing and The White Lion is a landmark pub on the High Street.  The main focus now, is to get the pub refurbishment completed and open in time for the World Cup.’

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