Joule's Brewery Backs Silverdale

Joule’s Brewery has re-opened the Crown Inn which has not been in Joule’s colours since 1974.  The brewery now based in Market Drayton has also today announced the Sponsorship of Silverdale Athletic for a four year period, both as team sponsor for the senior sides and also Joule’s has become the first club sponsor after the opening of the new Kents Lane club house by Lord John Prescott last week. The sponsorship is the company’s biggest ever and the Brewery has made further sponsorship funds available to support other sport in the village.

Trudie Meredith, Director of Sales & Marketing commented ‘We are very proud to sponsor Silverdale Athletic, especially as the club was founded at Joule’s Crown Inn, when it started as a pub team by locals.  It’s a Cinderella story and we are very happy to be a part of the success of the club, and a part of the re-emergence of Silverdale.’

‘It’s a truly exciting time for Silverdale. The purchase of the pub last year was great news for the Brewery and since the announcement and during the refurbishment period, we have received an inspiring amount of interest and excitement from locals with lovely memories and stories from each.  With the help of social media, we have been able to keep the village up to date with the renovation project with photographs and weekly news, and we have also received lots of old photographs and memorabilia relating the pub.  It has been a fascinating journey.’

Chris & Ian, Landlord & Landlady of The Crown have run pubs for over 27 years. Ian commented, ‘We have been overwhelmed by the affection and connections the locals have.  It has brought the community back together once again, and we are finding that customers are bumping into old friends in the pub that they haven’t seen for years and re-establishing friendships.  I have worked in the Potteries since my 20’s and have never come across such a strong sense of belonging. After spending the last 10 years abroad, running a pub, it’s wonderful to be back in the Potteries and we are both looking forward to making Silverdale our home and being involved in village life’.


Trudie commented, ‘the opening of the new Silverdale community facility was an extremely emotional afternoon.  The amount of hard work, commitment and dedication that has been shown by local people to get such a substantial project off the ground was incredible and says a lot about the village.  Lord Prescott was kind enough to raise a glass of Joule’s to the success of the club, he then downed the beer in 5 seconds, quipping it was 2 seconds off his best.’

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