Joule’s Brewery has this week launched its first moving media advertisement on line and is the first of a media campaign for the innovative Shropshire brewer, which will build up to the company’s exciting launch of a craft beer next year.
The advertisement titled ‘Christmas Goodness’ features a weary shopper assisted by a Good Samaritan who calls on the aid of the Brewery to help. Joule’s appears with several of its vans and assists the revival with a Joule’s to demonstrate the goodness inherent in a Joule’s.
Trudie Meredith, Director of Sales & Marketing, ‘This is the first of the Joule’s Goodness ads, very simple and all about the quality of the beer wrapped up of course, in a good deed. As a small brewer we are of course limited with a budget, but we have committed to a campaign which will be largely on line, but will also feature a TV slot next year, with the launch of our ‘full of goodness’ cold craft beer at the end of 2014.
The ‘full off goodness’ campaign will be the central message on line, in print and also with all in-outlet point of sale and stretches across the brewers portfolio of cask ales, for which Joule’s has been known for over 300 years, whist also the central message of beer quality for the new cold beer range for 2014.Back to news article list