Joule's Brewery Re-Opens A Historic Watering Hole
23.10.2013

The BUTCHERS ARMS, FORSBROOK, acquired by Joule’s Brewery earlier this year re-opened its doors last night with an extremely successful preview evening and today to the public. The refurbishment project has been the largest so far for the Brewery, with extensive building work & a magnificent refurbishment. The pub has been closed for the last few months and local craftsmen have been busy restoring the old bar and snugs.

Travellers passing along the A523 from Blythe Bridge to Cheadle during the last few months could not have failed to observe the extensive building work that has been undertaken at the BUTCHERS ARMS in FORSBROOK.  The iconic landmark which has graced the village for at least 200 years has benefitted a much needed facelift by Joule’s Brewery in Market Drayton.  It is the Brewery’s largest investment so far, creating a beautiful flagship Tap House in a strategic area of the Joule’s estate.

Trudie Meredith, Director of Sales & Marketing for Joule’s commented, ‘We were thrilled last year to have been able to buy the Butchers, which has been a Joule’s pub for over a hundred years, until it was bought by local rival Bass based in Burton.  To restore is once again as a Joule’s House has been very satisfying.  We have been able to fully restore the old Joule’s pub sign which had been left behind in the cellar, along with an old Bass sign.  Both have been restores and are now in the pub to tell the tale. The locals were overwhelmed last night at the attention to detail, the warmth, the cosiness and the friendly atmosphere.  The Butchers Arms is a pure ‘real ale’ pub, a bit old fashioned, but in a really good way – just our kind of pub,’

The new franchisees, father & son, Norman & Gary commented, ‘ we have over 40 years between us in the pub trade in Cheshire & Derbyshire and this is great opportunity to be part of a great local community, presenting the famous range of Joule’s fine ales supported  with a fabulous home cooked food menu, ranging from classic pub favourites to succulent steak dishes.  We are also looking forward to serving the beer and food on the wonderful outdoor terraces during the summer months.’

Joule’s Brewery was delighted that Mr Kelvin Snow, a local to the Butchers Arms and a true Joule’s beer fan for many years accepted the invitation to pull the first pint at the preview evening last night.  Kelvin made contact with the Brewery some ago with some old photos of himself and a few rugby friends enjoying Joule’s in the 60’s and has allowed us to re-use the photographs.  Kelvin commented last night, “ It was an absolute pleasure to pull the first pint in this wonderfully restored local Joule’s Tap and have my family and friends around me to make this evening a night I won’t forget.  I also enjoy meeting the Joule’s team and feeling part of this success story”.

The Tap House showcases the Brewery’s three core beers, Pale Ale, Blonde & Slumbering Monk and the breweries latest Autumn Seasonal ‘Double Hop’. The food will be fresh, simple and well prepared pub favourites, served up in sensitive and thoughtful surroundings using high quality materials and presented with emotion.

 

The Butchers Arms will form part of a Tap Estate of 20 beautifully restored Joule’s Houses across the Brewery’s heartland of Shropshire, Staffordshire & Cheshire.

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