Joule’s has finally announced its final acquisition of the summer with the purchase of the Rose and Crown, Church Street, Ludlow. Joule’s has been in discussions with Punch Taverns since Easter and have purchased three pubs in Shropshire, the final one of which has now been completed.
Trudie Meredith, Sales and Marketing Director ‘We are very focussed on Shropshire, and brew our beer for the local market. We don’t bottle our beer and sell we don’t sell it far and wide, so it’s important to us to have a number of flagship pubs all round the county. This final purchase allows us to have a brewery tap in Ludlow, an important Shropshire town, and nationally recognised for food and drink, therefore a very important place for us to showcase our beers.
Trudie went to school in Ludlow and fondly remembers the Rose and Crown as she was growing up, ‘I used to go to ballet dancing classes in the hall behind the pub and the pub is just the same as it has always been. Ludlow is jam packed with beautiful old buildings and The Rose and Crown with its little cobbled entrance is one of the most charming. Part of the pub is 13th century; originally a cluster of houses, but it has been a pub for over 400 years. It’s a really special old pub and we jumped at the chance to buy it from Punch’
Landlord Paul Kemp, is delighted with the change and comments ‘I am very pleased; Ludlow is all about the best in food and drink, and to have this very special pub moving from a big national pub chain and into the hands of a Shropshire brewer is great news. Small brewery pubs are the future; it’s what my customers look for when they come here. Joule’s has a reputation for great beer and for investing in their pubs and bring special attention to each one. I have already met with them and am looking forward to planning our future as a craft brewery pub’. Like the recent announcement of the Kings Arms in Church Stretton, Joule’s will be launching the beer once locals have had a chance to visit the brewery in the north of the county.
Joule’s Operations Director Neale Chandler ‘Ludlow is a really important place to have a presence; it’s a delightful Market town and a pleasure to both work and visit. With Church Stretton, we have been able to secure two lovely listed pubs in the south of the county. Punch has been very good to deal with and recognise that these small pretty pubs are well suited to a local brewer. It’s been a very busy period for us and we are now looking forward to getting to know our new pubs and the people that we will be working with.
Once we have got to know the pub a little better, we would like to invest in The Rose and Crown. The conservation team in Shropshire are very good to work with and we will be discussing our ideas with them in the coming year.
The Rose and Crown is grade II listed and sits on Church Street, right next to the castle and the Market Square and will be the 20th Joules Tap House.
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