Joule's Brewery Launches The Second Of Its Seasonal Ales
28.08.2013

The Brewery has reached the next chapter in its rich heritage. Following a successful launch of the Summer Seasonal Culcutta 1757 couple with years of brewing, establishing and refining its three core beers, Pale Ale, Blonde & Slumbering Monk, the business is ready to move forward with their brewing expertise to launch its second seasonal.

The Brewery, based in Market Drayton has been very busy over the last couple of months creating the 'Autumn Seasonal' DOUBLE HOP. The Autumn seasonal beer has been created reflecting a harvest theme, together with the remarkable history of the Brewery Mouse Room at The Red Lion. The Mouse Room with an incredible fireplace, inglenook seats and beautiful oak panneling, houses seven beautifully carved mice, and was an extensive piece of work originally commissioned by John Enrico Fattorini, Chairman of Grattan's Catalogue, as their boardroom in October 1931. The work was carved by Robert Thompson, known as the 'mouseman.' In 2009 it was bought by Joule's Brewery and installed by Mouseman craftsmen to create the 'Mouse Room' as we see today.

The name originates from a happy brewing accident that occured at the brewery during the initial brewing trials back in 2010. A double measure of hops were added, and then complimented with a further hop, thus creating a pale ale with strong bitterness and citrus flavours. This recipe has now been refined to create a perfectly balanced golden ale.

Double Hop is an extra fine pale ale, with a 3.6% ABV. The first hop provides a clean and well balanced pale ale with sbtle bitterness and the second hop infuses the beer with a rich citrus finish. Double hop is a light and refreshing beer; a perfect harvest time golden pale ale.

Trudie Meredith from Joule's explains the importance of the seasonal beer collection, 'The last six months have been an exciting time for Joule's Brewery. Developing a seasonal portfolio allows our brewers to experiment and create interesting beer styles. By brewing a series of special editions - known as the seasonal collection, we can experiument and create more specialist beers.'

The beer like all Joule's ales is only available in its local market and won't be bottled. Trudie comments, 'We have a core belief in supporting pubs. As always, we are backing the pub, not the supermarket and the pure beer that is cask conditioned is the real thing, not some compromised imitation that has been pasteurised and fizzed.'

To celebrate the second seasonal, Joule's Brewery are holding a pre-launch trade event at the Brewery Tap House, the Red Lion on Wednesday 28th August at 7pm, inviting local businesses, customers and tenants to be the first to taste this exciting beer. Double Hop will be on sale and available across the Joule's Pub Estate and free trade customers from Sunday 1st September 2013.

Joule's Brewery, together with the recently opened Mere Inn, Alsager, now has 18 Tap Houses across its heartland, Shropshire, Staffordshire and Cheshire. The taps form a portfolio of remarkable and beautifully restored pubs, often ancient and each of them unique, inspirational and special, each famous in their respective localities. They have been designed sensitively, thoughtfully and built with emotion, using high quality natural materials, relevant locally, unique, warm, comfortable and well lit.

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