The Towns’ annual cricket festival, this year named the JOULE’S FESTIVAL OF CRICKET is taking place on Sunday 7th July from 11am at the Market Drayton Community Amateur Sports Club on Betton Road, Market Drayton, together with a visit by Owen Patterson to officially mark the re-opening of the clubhouse, following an extensive refurbishment.
The Brewery is the main sponsor of the Towns’ Cricket Club. Jim Connolly, Club Secretary commented, the day provides a great opportunity to celebrate the partnership Joule’s and MDCC have formed over the last few years and a great occasion for the Sports Club to showcase their newly refurbished Club House. We have a great relationship with the Brewery and the Joule’s Pale Ale has proven extremely popular with the clubhouse members’.
Joule’s Brewery & MDCC signed a six year sponsorship agreement in 2010, when the Brewery first opened, and Joule’s has been heavily involved in the re-fit and installation of the new bar, and providing the Cricket Club with interesting Joule’s cricket memorabilia. Cricket has been played at the ground on Betton Road for 130 years and is the centre of the clubs activities. Trudie from Joule’s commented. ‘The club has supported the Red Lion, the Brewery Tap for many years, so to be the clubs main sponsor is a natural fit for the Brewery and reflects our marketing strategy; supporting the town, its community and events. The Brewery sponsored the Market Drayton 10k in May, giving a free beer voucher to all runners. The vouchers went down so well with all the runners and organisers; the feedback was overwhelming.’
Commencing mid morning, the day comprises of a Super 8’s tournament supported by local teams. Joule’s Brewery will be providing a team, competing with MDCC, The Lord Hill, Meadons Insurance, MDRC, MD Golf Club, Grove School Teachers & The Shropshire Disability Team. There will also be club demonstrations throughout the day, displaying the clubs activities, expertise & facilities. At 12.30 pm Owen Patterson, MP for North Shropshire, will be officially re-opening the refurbished club house for all to see.
The Joule’s festival of Cricket will be an all day event with bbq, refreshments and bouncy castle and is set to be a great family day out. And of course, the day will be complimented with Joule’s ales, available at the Joule’s outdoor bar and the club house. The three core brews Blonde, Pale Ale & Monk will be available on the day and in addition the new limited edition, summer seasonal, Calcutta 1757 will also be available.
Joule’s Brewery now has 18 Tap Houses across its heartland Shropshire, Staffordshire & Cheshire. The Taps form a portfolio of remarkable and beautiful restored pubs, often ancient and each of them unique, inspirational and special, each famous in their respective localities. They have been designed sensitively, thoughtfully and built with emotion, using high quality natural materials, relevant locally, unique, warm, comfortable and well lit.
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