Joules Wins its second National Pub Design Award
Its been a while since our last news entry, a busy period of course which has seen the launch of our third and final beer Joule's Blonde. Blonde is in the the style of the modern ale - fresh and hoppy, very pale. Largely lager malt which gives a blank canvas for the hop to express its character. We have selected Saaz hops for our blonde, a czech hop, notorioulsy difficult to grow and with low yeilds so very expensive. The upside is Saaz unlike American varietys gives a subtle hop character, a little zesty citrus hop aroma rather than the heavy scented american hop. Its a matter of taste of course but we wanted a classic european influenced blonde ale, light and fresh subtle hop, very much a fresh beer but 'beer' dominates. We have been careful not to over do the hop so there is no sense of it being a flavoured beer, we hope you like it. Please do e mail us your thoughts - everyone will go to Adam our brewer.
Beyond this we opend the Bricklayers in Copthorne Shrewsbury and have been delighted with the repsonses we have had, a big thanks to everyone who dropped us a note with thier comments. We are hugely proud to have a tap in our county town of Shrewsbury and very much enjoyed the visit of our new customers of the Bricklayers who we welcomed to the brewery in May.
We also refurbished the Rose & Crown in Biddulph Moor, always a lovely gem of a pub but it was tired and is now polished and in our full livery, Pauline and Stewart enjoyed a well deserved holiday during the refit only to return to the inevitable chaos of our building team. Despite the work - well worth it, if you are passing do drop in, open daily from 5pm and all day weekends.
Since completing the Bricklayers we have been working hard and had a number of new stockists for the beer brands, we are very selective where we sell our ales and have been very pleased to have support from some of the very best pubs in the area. James Joule our salesman for the west set a new sales record in April only to be surpassed by Oliver Clarke in the east in May. We only sell direct to pubs so distribution is limited but we are securing more stockists every month so hopefully Joules will be widely avaialble in our local area very soon - thank you all for your patience.
Back on he pub front we have started work at the Royal Oak in Eccleshall, a very fine inn, not without some controversy we got ahead of ourselves and did some works in advance of consents from the conservation officer but we are well on the way to a resolution now, despite our errors conservation officer Penny Mcknight likes the refurbishment but we must get a lot better at process next time and we have assured Stafford that we will not undertake any more listed buildings in the borough. Despite these hiccups the pub is looking very fine. We would take this opportunity to aplologise to Stafford for a lot of unessercary work which we have caused which will not be repeated.
On other pubs news we have aquired the Cross Keys in Chester, a very lovely pub by the city walls and close to the city's wharf. A fine Edwardian Inn this sits very well in our estate of historic inns and we are imensely proud to have a brewery tap in Chester with its very high profile. With our decision not to deal with wholesalers or third parties it gives us a shop window to establish the brand. Kevin runs the Cross Keys and is a very dedicated landlord, we are all bursting with idea's and looking foward to bringing the pub fully into the fold with some careful refurbishment works. Camra has already picked up our arrival to chester, the same branch as the Royal Oak in Wrexham so we are very pleased to have representation in both centres.
In other towns we congratulate Titanic Brewery on their purchase of the Roebuck in Leek - right opposite our own Cock Inn. What more could the ale drinkers in Leek ask for but for two local brewers battling it out for thier favours. A great addition to the town and together we will I am sure persuade more folk to come out and enjoy the best of great british pubs and fine ales.
Finally our best news of the month, we have been nationally recognised by English Heritage and Camra in the national pub design awards for the second time [The White Horse Overton was a winner in 2008], being highly commended in the competitive refurbishment category. The Royal Oak, a listed building in Wrexham was announced a winner in June for 2010, this is a highly desirable award which recognises both design, conservation and sustainability. We were proud to accept the award in Sheffield and thank our team of craftsmen lead by Colin Smith master carpenter. The Glebe in Stoke Town has been nominated for 2011 when we hope we will go sone step further and secure an outright win.
Owen Patterson Visits Joules Brewery
On a visit to Joules brewery secretary of state for Northern Ireland Owen Patterson was overwhelmingly positive about Joule's new brewhouse.
Mr Paterson enthused “this is a tremendous project combining production of a top class product for the hospitality industry, creating an exciting new tourist attraction. I congratulate Steve Nuttall for seeing this project through. The beer is great and I encourage everyone to try it”. He also commented: “it’s absolutely brilliant that they have built this amazing, traditional brewery, with all the very latest technology, smack bang in the middle of Market Drayton.”
February also sees the near completion of the refurbishment of the Bricklayer’s Arms in Shrewsbury – set for opening early March. We have also started preparing for the refurbishment of the Royal Oak in Eccleshall, due for opening late 2011 and a much needed sensitive refurbishment at the Rose and Crown up on the Staffordshire Moors.
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Finally, Slumbering Monk, our newest brew has now been added in to the fold; a rich, 4.5% ale, using tipple and crystal malt gives a deeper colour than the pale ale, with a lovely caramel character and subtle bitterness from the Golding and Challenger hops. As with the JPA by using the mineral water here from deep beneath the brewery it is incredibly fresh up front, we hope you’ll sample a pint and let us know what you think.
And of course, Adams next big brewing project is the much requested Joule’s Blonde, our ‘very’ pale and hoppy ale is due on the bar in the spring.