We were delighted that on October 25th 2010 on the anniversary of the last brew in Stone we re-launched Joule’s Pale Ale at the 1974 price of 15p per pint after almost 4 decades.
Anthony Heeley the last man to brew Joule’s in ‘74 having helped us to recreate and perfect the old recipe finally handed over the brewing records to Adam Goodall the First Brewer in Market Drayton at a civic ceremony in December attended by the Mayor and Shropshire council.
In the 4 weeks to Christmas we welcomed over 1000 visitors to the brewery who all came courtesy of their local Joule’s house. Having climbed the milling tower, toured the brew house, sampled the beer and enjoyed a hot pork bap in the Mouseroom, all seemed to leave jolly enough. All our houses as well our free trade customers will be collecting names for their next tour later in the year – so get your name on the list if you weren’t one of the first 1000 and even if you were....why not...
In the latter stages of last year we also opened the Glebe in Stoke Town which has got off to a flying start and other than of course the Brewery Tap here in Market Drayton has been selling more Joule’s Pale Ale than anywhere else, so we’re delighted that the folk in the old Joule’s heartland seems to be embracing the new old brew.
This year will probably be just as busy with refurbishments due at the Bricklayers Arms in Shrewsbury, the Rose and Crown up on Biddulph Moor, the Lord Hill in Market Drayton and the Royal Oak in Eccleshall. At the same time we’ll be launching Slumbering Monk our 4.5% Premium Bitter to add a welcome stable mate to the JPA.