JOULE'S CREATES A RESTORATIVE BEER TONIC

Following a season of dark brooding beers and long winter nights, Joule’s Brewery, Market Drayton are carefully crafting a seasonal delight for all its customers, a restorative beer tonic; a marvelous aid following days of overwork, fatigue & trial.

Following a season of dark brooding beers and long winter nights, Joule’s Brewery, Market Drayton are carefully crafting a seasonal delight for all its customers, a restorative beer tonic; a marvelous aid following days of overwork, fatigue & trial.

Tonic 37, a double hopped restorative light ale will be available throughout all the Joule’s pubs early February.  The recipe uses a blend of three malt types and four hop varieties, an easy drinking golden ale with a pleasing depth of flavour, augmented with floral hop and a lingering bitter finish.

The inspiration behind the beer descends from an exciting venture alongside Castle Rock Brewery in Nottingham, at the end of last year.  The Embankment, a historic ale house in Trent Bridge  the original Boot’s the Chemist Pharmacy endured an extensive renovation project at the end of last year and commissioned Joule’s Brewery to brew a beer for the ‘Old’ Dispensary, which has now become a permanent ale on the dispensary bar; a real favourite with all its customers.

Trudie from Joule’s explains the importance of the seasonal beer collection. ‘Our seasonal portfolio over the last two years has been an extremely exciting project for us, and we now have plans in place to have a fuller and even more exciting catalogue for 2016. By brewing a series of special editions – known as the seasonal collection, it gives us an opportunity to create specialist beers and also brings life back to our core range.  It also shows our passion and dedication to the industry’

Neil Bain, Joule's Brewing Director added "to be given free rein to develop new and exciting beers from internationally sourced ingredients is always a challenge that the brewing team relishes and we look forward to creating some memorable beers, starting with Tonic 37"

To celebrate the introduction of Tonic 37, the Red Lion, Brewery Tap is hosting a Launch Evening on Friday 12th February welcoming all customers to come and enjoy free sampling, complimentary bar snacks and of course the much loved Joule’s sausage rolls, sourced from Joule’s friends at Fordhall Organic Farm, who feed ‘The Joule’s Herd of Happy Pigs’ with the spent grain from the brewery and in exchange treat the Joule’s Pubs to sausage meat weekly.

The inspiration behind the restorative bee tonic and design comes from the Victorian era.  During this period there were all types of unusual quirky beliefs & cures for individual aliments and the Joule’s beer tonic branding has taken a few of the ‘Victorian’ theories and related them back to the natural ingredients in the restorative light ale.


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