Market Drayton based Joule’s Brewery have today announced their largest sponsorship deal to date. Local Shropshire Brewery have signed up to a 3 year sponsorship deal with Newcastle Town FC as the main club sponsor.
The agreement comes after successful negotiations over the past few months, and is now in place ready for the club’s pre-season training schedule. The Joule’s Craft Beer Bus has made its first appearance at the club for its first couple of friendly home matches against Port Vale & Stoke City and feedback of the Joule’s ales and its latest crafted Lager ‘Green Monkey’ has been fantastic.
The Staffordshire club enjoyed great success last season in the Evo-Stick Northern Premier League, and have their sights set on another stellar campaign this season. Joule’s Brewery are already a familiar name in the town and across the county, with one of the latest Joule’s houses, The Old Bulls Head, already being located in the town itself. The club’s chairman Jeff Harrall commented; “I am delighted to welcome Joule’s to the club and I am certain that there will be major benefits for both parties over the coming season. Having Joules as our new sponsor is simply a perfect fit. In Newcastle Town itself, the brewery is very well known and in the regions that are away fans are coming where Joules don’t currently have a large presence it will only enhance the brewers reputation, and ours for offering decent beer!”
Being brewers, Joule’s look to invest further in the clubhouse and bar, extending the offering available to members and fans alike with the introduction of some of their famous cask ales and craft lager, Green Monkey.
Playing a central role in the community, Marketing Controller, Trudie Meredith had the following to say about the company’s most recent investment in local sport; “We are delighted to be working with NTFC, it’s our largest sponsorship to date creating a lot of exciting opportunities. Sponsorships play an enormous part in our marketing plan. Being a part and supporting the community is very important to us and working with local clubs and teams builds further awareness around the brand and what we do. We also like to share our heritage and stories with our customers and we are really looking forward to hosting a brewery tour next month for the club members and volunteers, where they will have the opportunity to sample all our fine beers and meet the brewer. Newcastle and the surrounding area is a significant region for us, we now have a great couple of Joule’s houses in Newcastle & surrounding areas. The Old Bulls Head and The Crown have very much become a significant feature in their communities. We also have many valuable free trade customers in and around the town.”
Newcastle Town FC’s first home game of the season takes place on Tuesday 18th August against Tividale following their pre-season schedule, which included games against, Crewe Alexandra, Port Vale and Stoke City XI.Back to news article list